KAY Jewelers has been around for over 100 years, making it the perfect time for a brand transformation. Featuring real couples expressing their unique love, Zimmerman Advertising launched five television commercials and dozens of social videos to prove that KAY is the go-to jeweler for a new generation. Director: Mark Ziebert. CD/CW: Mehwish Khan. CD/AD: Rachel Migliore. Senior Copywriter: Maria Silva. CCO: Lee Gonzalez.
Alison was brought on the Real Techniques account to activate their social media presence and elevate the brand. Art Directors: Liz Arezina, Tami Severinsen, Kenzie Owens. Copywriters: Megan DeMeyer, Nicole Jahns. Photographer: Lucian McAfee.
Alison was a Creative Director on the Sears account at McGarry Bowen for two years. She embraced the challenge of creating fashion advertising for a brand not known for its style. Also included is the Anthem spot that won the business and digital for back-to-school. Copywriter: Curtis Smith.
This playful poster campaign was created for Bluefly.com at Grey New York.
This unbranded campaign was for a new business pitch at FCB, to get millennials interested in Botox for preventative care. Work included, print, outdoor, website, social, digital ads and apps. Copywriter: Andy Hall.
Alison and strategic planner Malinda Sanna convinced the ailing Lady Remington jewelry line to change their name to Lia Sophia. After a redesign of packaging, website and PR materials, a $10 million a year brand was born.
By casting real BMW Motorcycle riders, this print campaign put the authenticity of the brand front and center. This inspired Alison to get her motorcycle license and has been jonesing to ride ever since. Copywriter: Troy Torrison. Photographer: Stewart Ferebee.
Alison is the founder and Creative Director behind To Be Frank, a genderless nail color brand. It’s been featured in GQ, Esquire, Gear Patrol, Out Magazine, Chicago Magazine, and is now sold at Urban Outfitters.
As an alternative to eye drops, this handy contraption is a natural solution for dry eyes. Agency: FCB. Copywriter: Megan McGlynn. Creative Directors: Jasmin Whitmore, Marianna Ruiz.
The Milk Council sponsored six athletes in the 2016 Olympic Games. A library of social media posts were created to have ready for upcoming competitions.
Alison created this spec campaign at Kirshenbaum & Bond, and while it was never produced, there’s always a chance!
As a founding partner of the start-up bottled water company, Alison created the logo, package design and all marketing materials.
Alison was hired as a Creative Director at Grey New York on the Kmart account, just as they were filing for bankruptcy. Never afraid of a challenge, she and her partner Troy Torrison created a comedy campaign that increased sales by 200%. In addition, the print work put Kmart’s back-to-school fashions on the map. Art Director: Christy Blain. Copywriter: Joanna Carver.
Honoring the Maidenform “I Dreamed” campaign from the 1960’s, Alison and the team at Kirshenbaum & Bond gave it a sexy new twist. Photographer: David LaChapelle.
As a Creative Director at FCB in Chicago, Alison led a team to create this playful animated spot for the Cox sub-brand, Straight Up Internet.
Edgy and fashion-forward website redesign for upscale clothing store, Chalk.
McCann Erickson in New York had the Burger King account for a hot minute, and were able to produce this fun spot.
