KAY Jewelers has been around for over 100 years, making it the perfect time for a brand transformation. Featuring real couples expressing their unique love, Zimmerman Advertising launched five television commercials and dozens of social videos to prove that KAY is the go-to jeweler for a new generation. Director: Mark Ziebert. CD/CW: Mehwish Khan. CD/AD: Rachel Migliore. Senior Copywriter: Maria Silva. CCO: Lee Gonzalez.